COMMUNICATION BUILDS TRUST by Bill Cates Why we all need honest communication in our business and personal lives. In his book Just Be Honest, Steven Gaffney believes that withhold...

COMPANY CONTRACTS: DOUBLE YOUR BONUSES by Chris Burand If one company is willing to pay twice the bonus for the same results, the same book, the same ease of doing busin...

CONTINGENT BUSINESS INTERRUPTION Dear (Customer Name): You're in a business that depends heavily on ( ) in order for your revenues to continue. If you depend heavily on one company, you could be he...

CRACKING THE EGG: DEALING WITH DIFFICULT CUSTOMERS by Dave Kahle Its easy to work with people you like, and its even easier to work with people who like you. But thats n...

DO YOU WANT TO SUCCEED? by Robert Reagan Start planning now for your agencys future success. The concept of long-range strategic planning has become all but obsolete. Twenty-five...

DON'T LET AN E&O DEDUCTIBLE HURT YOUR AGENCY by Ronald Anderson Insurance agency managers may believe that employees who are key to causing an Errors & Omissions (E&O) claim should reimburse t...

DRIP MARKETING: ART AND SCIENCE by Al Diamond As Al Diamond tells it, a marketing campaign combines art (getting your message across effectively) with science (doing so...

E&O SECURITY IN THE 24/7 AGENCY by Virginia Bates If youre doing business around the clock, make sure to have effective E&O procedures in place. There was a five-car accident ...

Rarely will you get something for nothing. But how do you know if you’re getting what you should out of your marketing program? This document by John Graham provides you with the guidelines to properly evaluate your marketing efforts.
Getting something for nothing seems to be a universal human desire that extends into the business arena. For example, company owners and managers often ask, 'What should we expect to get out of our marketing program? How will our dollar investment translate into increased sales?

HAS THE RATING OF ANY OF YOUR CARRIERS CHANGED? by Curtis Pearsall If you dont know, you need to read this document by Curtis Pearsall. Rating firms are evaluating company results eve...