e mail

Articles tagged with e mail


Capturing The Cyber Customer

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Align your marketing program to the needs and desires of today’s online customers.
“Control the customer and you control the sale.” This advice served generations of successful salespeople who knew that they could make any sale once they could get face-to-face with a prospect.

Centralizing Customer Service

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CENTRALIZING CUSTOMER SERVICE by Carol Hammes Time is a precious commodity for almost everyone. Ease and speed often take priority over minor price variations in purchasing anything from groce...

Company Payment Obligations

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COMPANY PAYMENT OBLIGATIONS by the IIABA Virtual University Faculty In this document, the IIABA faculty examines a case in which an insured's account renewed in May, but the policies weren...

Confused By The Numbers: The Case Of The Missing Question

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JohnGraham
There are still those who believe that something will stick if you toss enough stuff against the wall. John Graham believes that we fail to ask ourselves the right question, the one that defines the marketing and sales mission.

Connections: "Do Unto Others ..."

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JackBurke
CONNECTIONS: 'DO UNTO OTHERS ...' by Jack Burke Happy employees make for happy customers. You've heard that before, along with 'Your employees will treat your customers the same way the...

Consumers Under Age 35 Prefer Apps

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CONSUMERS UNDER AGE 35 PREFER APPS by Steve Anderson Data collected by market research and consulting firm Parks Associates, found that Generations X and Y tend to prefer using mobile ap...

Create A ‘One-Page Branding Sheet’ To Acquire More Referrals

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CREATE A lsquo;ONE-PAGE BRANDING SHEET TO ACQUIRE MORE REFERRALS by Maribeth Kusmeski A one-page brand overview can be incredibly helpful in guiding potential referral sources...

Creating Safe And Effective Introductions

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CREATING SAFE AND EFFECTIVE INTRODUCTIONS by Bill Cates If youve been following my strategies for a while, you know that I view the word referrals as a for int...

Cultivate Relationships To Cultivate Sales

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CULTIVATE RELATIONSHIPS TO CULTIVATE SALES by Maribeth Kusmeski Cultivating relationships proactively is often an afterthought. Were just too busy trying to get through the workloa...

Customer Contact Using The 20/60/20 Rule

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CUSTOMER CONTACT USING THE 20/60/20 RULE by Paige Proctor Effective customer contact in Personal Lines and small Commercial Lines always presents a dilemma. You know you should make reasona...

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