“Outrageous” might seem like an indefensible stretch or, more likely, a deliberate attempt to attract attention. While it may be both, it’s also accurate because it expresses views that fly in the face of the traditional marketing and sales “truths” that are passed on to those who obey them, mostly without question.

WHY ELEVATOR SPEECHES DEFEAT SALES by John Graham There are few offenses in business worse than challenging the validity of the near sacred elevator speech, that one-minute ...

YOUR SEVEN-STEP, ONE-DAY MARKETING PLAN By Patricia Berry You dont have to kill a tree to create an effective plan. In fact, Patricia Berry can help you create a success...