Public relations is all about credibility, without which you have little chance of getting your message across. In this document, Michael Maynard asks you to ask yourself, 'Would I buy it?'

SELLING HOPE by Patricia Berry 'Never suffer a sleepless night again!' Theres no shortage of such incredible claims in advertising. Not limited to psychic...

SOCIAL MEDIA-IT AIN'T GOIN' AWAY by Tom Wetzel Social media. For many insurance companies and producers, the term conjures confusion and skepticism. For a smaller but growing group, social m...