CONTRACTORS - WE UNDERSTAND YOUR RISK Dear (Customer Name): IF ONLY. Those are the two most heartbreaking works in any business. If only . . . my subcontractor hadn't accidentally starte...

EXPLAIN HIGH PRICES Dear (Customer Name): UP, UP, AND AWAY . . . unfortunately, that's where insurance costs seem to be heading these days. More and more people are suing America...

NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE by Raymond T. King, Jr. The letter below recently was received from the executive director of a trade assoc...

TARGET SPECIFIC INDUSTRIES THERE'S SAFETY (and savings) IN NUMBERS Dear (Customer Name): Did you know that your business can achieve a better safety record and better bargaining p...