EXPLAIN HIGH PRICES
Dear (Customer Name):
UP, UP, AND AWAY . . . unfortunately, that's where insurance costs seem to be heading these days. More and more people are suing American firms, and courts are expanding their definition of liability to include many unforeseen circumstances.
It seems out of control - but there is something we can do. We can offer you the services of one of our professional risk management consultants.
Risk management methods have long been used in very large businesses to control huge losses to which they may be subject. But in today's insurance market, modern risk management techniques are helping firms of all sizes to cut their losses and costs.
(Your Agency Name)'s consultants are trained to spot exposures - potential areas of loss for your company - and then determine the most cost-effective way to protect your firm against great financial loss. Methods include insurance, but also involve risk transfer, risk retention, and loss control techniques.
We think you'll be surprised at the alternatives we can offer you. I'll be calling you this week to set up a convenient appointment to give you more details.
Sincerely,
(Your Name)