SIMPLE WAYS TO DIFFERENTIATE YOUR AGENCY by E. Al Diamond Every year, I see agencies struggling with the problem of how to differentiate themselves from their competition. This is an especi...

TOP 10 LIST OF THINGS TO CONSIDER WHEN STARTING A NEW AGENCY 1. MISSION STATEMENT. A mission statement might read: 'Our mission is to identify and serve specialty markets that have ...

VIRAL MARKETING: WHAT IS IT AND WHY DO YOU WANT IT? by Patricia Berry Put this powerful techno-marketing technique to work for you. In a recent poll among our opt-in list subscr...