Rarely will you get something for nothing. But how do you know if you’re getting what you should out of your marketing program? This document by John Graham provides you with the guidelines to properly evaluate your marketing efforts.
Getting something for nothing seems to be a universal human desire that extends into the business arena. For example, company owners and managers often ask, 'What should we expect to get out of our marketing program? How will our dollar investment translate into increased sales?

Six questions every company should consider in their hiring process.
Companies today face the same daunting problem that confounds so many job seekers: The high hurdle of transferable experience.
Whether it’s an individual attempting to get a job or a company trying to break into a new market, both face the difficulty of having someone recognize the value of their knowledge and experience, even though these qualities might not be directly related to a new field or industry. Although applicants offer experience, a proven track record, and skills that are an ideal match for a particular position, they’re passed over. Why? The individual has worked in a different field.

LOOK CLOSELY AT THE CORPORATE IDENTIFICATION PROGRAM by Richard Barry There are plenty of good and bad ideas that will dictate the direction of a corporate identification p...

Where's your business headed this year? This article by John Graham offers recommendations on setting your priorities.

If we listen to half the politicians, everything will be coming up profits this year. They tell us to stop worrying about the economy. We're heading towards a new sunrise, they say. The other politicians paint a darker and far less optimistic picture. Where does that leave us? What are we to believe in 2004?

PULLING NEW CLIENTS TO THE PROFESSIONAL SERVICES FIRM by John Graham It's taken long enough, but the professional services field has discovered marketing or, perhaps more ...

“Outrageous” might seem like an indefensible stretch or, more likely, a deliberate attempt to attract attention. While it may be both, it’s also accurate because it expresses views that fly in the face of the traditional marketing and sales “truths” that are passed on to those who obey them, mostly without question.

TURN YESTERDAY'S GIVEAWAY INTO TODAY'S PROMOTIONAL POWER SEVEN WAYS TO GET THAT EXTRA EDGE by Ellen Daly Industry spends an estimated billions of dollars every year on promotional products ...