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Articles tagged with message
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AFTER AN EARTHQUAKE: A CHECKLIST FROM THE AMERICAN RED CROSS When preparing your family plan, fill in the blank lines on this page. Following an earthquake, check the boxes as you compl...
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AGENCY TELEPHONE PROCEDURES: TELEPHONE MESSAGES by Karen Flaherty Telephone Messages Conveying messages has always played an important role in telephone work. Hundreds of pieces of...
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AGENCY TELEPHONE PROCEDURES: TIME MANAGEMENT by Karen Flaherty Transferring Telephone Calls There are calls you will not handle personally but will transfer to supervisors or co-wo...
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Ask the Experts: "Please describe the ad campaign that worked most effectively for your agency. What made it so successful?"
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ARE YOUR MESSAGES REMEMBERED LONG TERM? by Patricia Berry Here we stand: The possibilities of e-mail messaging in one hand, the nature of memory in the other. Here's the critical quest...
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BE A PR PRO: THINK LIKE A JOURNALIST! by Mike Maynard Why do so many journalists cringe when they receive phone calls, faxes, and e-mails from public relations professionals? Becaus...
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CATCH THE MEDIA IN YOUR WEB by Michael Maynard Your company has a Web site? Great! Colorful graphics that seem to jump off the screen? Terrific! And the content? Uh-oh. Does your Web sit...
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COMMUNICATING WITH THE MEDIA by Sally Praskey 'Reporters are like alligators; you don't have to love them, but you DO have to feed them.' Steven Poole, director of corporate communications, ...
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CUSTOMER SERVICE, MICKEY MOUSE STYLE by Karen Flaherty Ask most agency owners what distinguishes their firm from the competition and the answer is almost always, 'We give the best service.' Ye...
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DEFEATING CUSTOMER LOYALTY by Jack Burke Its not the big things that will cost you customers. Quite frequently, its the small things that drive people into the arms of you...