FUEL AND OIL DISTRIBUTORS - 'YOU ARE IMPORTANT' Dear (Customer Name): DO YOU KNOW HOW IMPORTANT YOU ARE? Millions of people rely on your services as a vital link in the nation's fuel d...

HOW TO GET MORE VISITORS TO YOUR WEB SITE by John Graham The Web is littered with thousands of dead sites abandoned by the disillusioned. Its easy to spot them they were la...

TARGET LARGE BUSINESSES Dear (Customer Name): Is your insurance agent satisfied? He or she shouldn't be. Your company's assets might be valued in the millions of dollars, all exposed differently ...

TWO MAGIC QUESTIONS IN LIFE PROSPECTING by Jack Nordhaus Every great salesperson seems to have a simplistic method of selling --at least, the method seems profoundly simplistic when ana...

WHAT BRANDING IS NOT by Patricia Berry Developing a consistent message is difficult when consumers can share their exp...