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Articles tagged with name
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COMMERCIAL AND PERSONAL LINES PROSPECTING LETTER Dear (Customer Name), I'm dropping you a simple note today to say one simple thing: WE WANT YOUR BUSINESS!! And that we're more than willing to g...
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The previous article (Creating A Successful Plan For Marketing Commercial Lines Part I), presented information about the matrix of the agency book of business, the review of the book of for account development, and a review of company programs and products. In this second of a three-part series, Jack Fries focuses on selecting a proper market.
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Dear (Customer Name), ARE YOU FED UP? By insurance, that is. If so, I understand. Quite frankly, so is the rest of the world. That's why... NOW,...
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COMMUNICATING IN A CRISIS by Janine Reid Protecting your company's reputation and credibility during a crisis is a responsibility that you need to address from the get go. ...
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COMMUNITY INVOLVEMENT: BOARD LESSONS by Jack Burke Are you getting involved in your community? Community involvement is essential for any successful business. Whether you champion ...
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COMPREHENSIVE COVERAGE Dear (Customer Name): WHAT HAVE YOU GOT TO LOSE? Perhaps a lot, if you're relying on an insurance program that's outdated. There comes a time w...
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CONGRATULATIONS LETTER Dear (Customer Name), I would like to congratulate you on becoming a new member of The Greater Boston Chamber Of Commerce. I am sure you will find your mem...
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CONTRACTORS - A DIFFICULT INDUSTRY Dear (Customer Name): Yours is a difficult industry. We at (Your Agency Name) know because we've been insuring general contractors for ( ) years. We also know yo...
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CONTRACTORS - WE UNDERSTAND YOUR RISK Dear (Customer Name): IF ONLY. Those are the two most heartbreaking works in any business. If only . . . my subcontractor hadn't accidentally starte...
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CONTRACTORS PRE-APPROACH Dear (Customer Name), Speed is the name of the game in your business, and many contractors simply don't have time to learn a great deal about their insurance programs. Unl...