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Articles tagged with name


Convalescent And Nursing Homes - "A Risk Management Program"

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Dear (Customer Name): You are in a difficult business. You have a staff of professionals who are responsible for many ill and injured...

Convalescent And Nursing Homes - "You Provide Care - So Do We"

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CONVALESCENT AND NURSING HOMES - 'YOU PROVIDE CARE - SO DO WE' Dear (Customer Name): YOU'RE IN THE BUSINESS OF PROVIDING CARE. SO ARE WE. Your residents are often physically weak...

Convey Bad News Positively

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CONVEY BAD NEWS POSITIVELY There's nothing like being the bearer of bad new. Yet this letter shows how you can inform your clients of what's going on, to position yourself as the clien...

Cross Marketing And The Law

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The 'Jones Agency' (a fictitious name for a real agency) presented itself as a Multi-line P/C agency. 'Auto-Home-Life-Health-Business Insurance' were proclaimed on its...

Cross-Sell Letter

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CROSS-SELL LETTER Dear (Customer Name), We have enjoyed the privilege of handling your Auto insurance and wanted to write about why we hope you'll consider using our agency for your Homeowners cove...

Cross-Selling To Clients Telemarketing Script

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CROSS-SELLING TO CLIENTS TELEMARKETING SCRIPT Producer: Hi, (CLIENT NAME), this is (NAME) from (ABC AGENCY). How are you today? The reason I called is because when (ABC AGENCY) began han...

Customer Service: An Internet Horror Story

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With e-mail we're limited to words. Another challenge is that we can never be certain that the person with whom we think we're corresponding is actually the person they say they are. Mike Manes shares a lesson he learned about poor customer service.

Day Care Centers - "We Are Specialists"

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DAY CARE CENTERS - 'WE ARE SPECIALISTS' AFTER-THE-FACT PROTECTION ISN'T ENOUGH Dear (Customer Name): Of course you want to be completely insured in case of a loss to your business, but...

Day Care Centers - Attention To Detail

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DAY CARE CENTERS - ATTENTION TO DETAIL Dear (Customer Name): SEEKING ADVENTURE . . . EXPLORING . . . TAKING RISKS. . . these are all a natural part of growing up. And as a child care specialist, you...

Define Service To Your Customers

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DEFINE SERVICE TO YOUR CUSTOMERS SERVICE ABOVE AND BEYOND Most agents, when asked by the consumer why he or she should do business with them, will say, 'Because we give great service.' But w...

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