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niche
Articles tagged with niche
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MARKETING TO GENERATION X by Jack Burke Look out, golden agers! Make room, boomers! Are you finally getting a handle on the needs of the senior citizen's market? Did you...
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MARKETING WITH NEWSLETTERS by Jack Burke Newsletters. We see them every day. We subscribe to them, get them for free, market with them. We learn from them. But how much do we reall...
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MARKETING: NICHES TO RICHES by Michael Jans The advantages of niche marketing are obvious to most agents. It's far easier to create compelling messages to a niche market than it is to c...
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THINK OF E&O WHEN YOU'RE SEARCHING FOR MARKETS by Curtis Pearsall There's an old saying: If the price sounds too good to be true, it probably is. As you know, we're in the midst of a soft marke...
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THINK OF E&O WHEN YOU'RE SEARCHING FOR MARKETS by Curtis Pearsall Price-based marketing can be hazardous to your agencys E&O health. Theres an old saying: If the p...
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THIS NICHE IS A GOLD MINE! by Bill Cates Heres a niche that just about any financial professional can target - with great results. Salespeople! What makes salespeople a good...
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WHY PROCEDURES? by Grace Bauer I often hear, 'Why does our agency need procedures? We've been in business this long without them.' If you can answer 'yes' to any of the followin...
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YOUR SEVEN-STEP, ONE-DAY MARKETING PLAN By Patricia Berry You dont have to kill a tree to create an effective plan. In fact, Patricia Berry can help you create a success...