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Apartment Owners - "How Many Hats Do You Wear?"

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Dear (Customer Name): HOW MANY HATS DO YOU WEAR? Many apartment owners find themselves saddled with more work than they bargained for...

Back Injuries-Nation's Number One Workplace Safety Problem

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INFORMATION DATE 19890626 DESCRIPTION USDOL Program Highlights, Back Injuries SUBJECT Back Injuries3/4 Nation's Number One Workplace Safety Problem U. S. Department of Labo...

Brochures: Tell It To The President

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BROCHURES: TELL IT TO THE PRESIDENTby Patricia Sheppard You've got to hand it to David Collins of Collins Insurance, Longmeadow, MA. His brochure demonstrates imagin...

Customer Service: An Internet Horror Story

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With e-mail we're limited to words. Another challenge is that we can never be certain that the person with whom we think we're corresponding is actually the person they say they are. Mike Manes shares a lesson he learned about poor customer service.

Employee Benefits

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EMPLOYEE BENEFITS Dear (Customer Name), The cornerstone of any good business is quality employees. And to retain these hardworking employees, you need to offer more than a competitive salary. The (...

Hiring The Right Producer

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HIRING THE RIGHT PRODUCER ...

How’s Your Image?

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JackBurke
HOWS YOUR IMAGE? by Jack Burke 'Whats your name again?' They cant buy from you if they dont know who you are. Jack Burke offers advice ...

Niche Marketing: Attracting Associations Going Captive

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NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE by Raymond T. King, Jr. The letter below recently was received from the executive director of a trade assoc...

Personal Umbrella Liability

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PERSONAL UMBRELLA LIABILITY Dear (Customer Name), Thank you for the privilege and responsibility of handling your Personal insurance program. Part of our responsibility is making ...

Sales Success Through Moments Of Truth

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LynnThomas
SALES SUCCESS THROUGH MOMENTS OF TRUTH by Lynn Thomas, JD Moments of truth. Is that just a catchy phrase? Or is it another marketing gimmick? Actually, moments of truth (MOT) represent a simp...

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