personal lines

Articles tagged with personal lines


Focusing On Target Marketing

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AlDiamond1
FOCUSING ON TARGET MARKETS by Al Diamond 'Target marketing' became the buzz phrase of the '90s, yet successful agents were targeting markets for years before. Why? Because it work...

Forming A Special Library

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CMEditor
Today, an insurance professional must be an information specialist. Access to information can be vital in all specialized areas of insurance. Every agency has numerous books, both those published professionally and those published as company manuals and promotional materials, which are reference tools enabling more effective decisions. But where are the materials when you need them? Ideally, in a library using a database program and an efficient cataloging system.

Framework For Agency Success - Part II

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CMEditor
FRAMEWORK FOR AGENCY SUCCESS by Patty Vaughn Planning agency success is a learning experience. Sharing ideas, taking advantage of opportunities, and tapping untapped resources, with the help of ...

From Business Insurance To Family Insurance

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CMEditor
FROM BUSINESS INSURANCE TO FAMILY INSURANCE by Preston Diamond Every Commercial account represents an opportunity to cross-sell Personal Lines to key employees. To help you get your sha...

Get Rid Of Abusive Customers

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CMEditor
GET RID OF ABUSIVE CUSTOMERS by the IIABA Virtual University Faculty One of the nice things about being a business owner is that, if a client is abusive and undesirable, you can usually send...

Getting A Company Appointment: Part 1

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GETTING A COMPANY APPOINTMENT: PART 1 by David Stambaugh This first article in a two-part series shows how to get a company appointment that can benefit you, your clients, and your carr...

Getting A Handle On Your Agency's Life Potential

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GETTING A HANDLE ON YOUR AGENCY'S LIFE POTENTIAL One reason agencies shrug off their Life potentials is they have no idea how big that potential may be. In each agency, of course, the precise figure...

Glass Ceilings In The Insurance Agency Business

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AlDiamond1
GLASS CEILINGS IN THE INSURANCE AGENCY BUSINESS by Al Diamond Learn what to expect, and how to grow, as you approach milestones in premium volume. Much of management consultant work i...

Have You Trained Your Employees To Do Their Job?

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CMEditor
HAVE YOU TRAINED YOUR EMPLOYEES TO DO THEIR JOB? by Curtis Pearsall If you're the owner or manager of an agency, take a few minutes and reflect on the structure of your staff. Do you have staff...

Help! We'Ve Lost Our Hard Drive!

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HELP! WE'VE LOST OUR HARD DRIVE! by Jeane Massey May 11th was a typical busy Monday in our office. Our 20 staff members were using our system constantly throughout the morning; at noon we did our ...

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