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Articles tagged with position


Success Story Marketing

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AlDiamond1
SUCCESS STORY MARKETING by E. Al Diamond Last week, I got a notice from my real estate broker announcing that she had just sold another house in my neighborhood. Then I realized that...

The Cost Of The Competitive Advantage

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CMEditor
THE COST OF THE COMPETITIVE ADVANTAGE by Diane Herbert and Pamela Millard 'Hiring, retaining, and developing great people is the biggest challenge and single greatest key to the su...

The Five Ways Agents Get Fired!

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THE FIVE WAYS AGENTS GET FIRED! by Rob Ekern Independent agencies and brokerages are facing a growing threat to their middle market Commercial clients. These firms are being squeezed from...

The Internal Cyberthreat

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THE INTERNAL CYBERTHREAT by Lorelie Masters Cyberthreats from employee actions, whether accidental or intentional, can cripple a business just as surely as a fire...

The New Employee's Greatest Need - Proper Training

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CMEditor
These guidelines by Jack Fries can help you hire and train new employees.

The Overworked And Underpaid CSR

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THE OVERWORKED AND UNDERPAID CSR by Grace Bauer Agency principals need to realize how overworked and underpaid CSRs really are. Look around the office. Are employees coming in early to get ...

The Seven Deadly Sins Of Marketing

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CMEditor
THE SEVEN DEADLY SINS OF MARKETING Craig Shields, president, Direct Marketing Agency, Inc., Irvine, CA, recently identified seven categories of basic mistakes that make marketing expensive, wasteful,...

The Ten Biggest Mistakes In Hiring

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CMEditor
THE TEN BIGGEST MISTAKES IN HIRING High turnover, sexual harassment, violence in the workplace, employee theft when you hire the wrong person, a lot can go wrong! Avoid these common err...

Twelve Good Excuses For Sending A News Release

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CMEditor
TWELVE GOOD EXCUSES FOR SENDING A NEWS RELEASE by George Nordhaus 1) Your agency has a birthday-an anniversary of its founding. 2) Someone new is hired, or you promote s...

Use Visualization To Improve Name Retention

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CMEditor
One of the biggest frustrations in the world of business is meeting someone, shaking hands, exchanging thoughts and ideas, and promptly forgetting their name. Most articles about this subject are aimed at improving name retention.

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