12 LOW-BUDGET MARKETING IDEAS TO BOOST YOUR BUSINESS by Emily Huling Its nearing years end, or weeks end for that matter, and your people are looking just ...

14 TIPS FOR SENDING EFFECTIVE PRESS RELEASES by John Hewitt Know whom to send it to, not just where. Find out who the editor or reporter is for the section you want your release to a...

BE A PR PRO: THINK LIKE A JOURNALIST! by Mike Maynard Why do so many journalists cringe when they receive phone calls, faxes, and e-mails from public relations professionals? Becaus...

BEFORE YOU SELL-SELL-SELL, MARKET-MARKET-MARKET! by Emily Huling It's 8 o'clock Tuesday morning. You have your prospect list in hand. Every Tuesday and Thursday you diligently put aside t...

Many in business have elevated the process of marketing to an almost magical, mystical level, either to help them maintain control, or because they don’t understand the process. In this article, John Graham examines six basic principles that will make marketing work.

DOS AND DONTS: ADVERTISING IN AN ECONOMIC DOWNTURN by Richard Barry Advertisers reactions to negative economic circumstances vary; some increase their bud...

ENHANCE YOUR AGENCY'S WEB SITE! by Steve Brightbill In the impersonal marketing environment of the Internet, injecting your agency's personality into your Web site enhances you...

As your agency grows, you will probably recognize the need for the services of a public relations (PR) advisor to help you get media exposure.
To choose the appropriate PR advisor, you should have a good idea of what to expect in the way of services, what you need (or more accurately, want to accomplish), where to look for an advisor, and how to select one. Not an easy task, but it's a lot more manageable if you plan ahead.

Cross-marketing between banks and insurance agencies remains largely virgin territory. Most of the potential has not even been charted, let alone mined.
In working with banks as partners, owners, or co-venturers, insurance principals should recognize the pros and cons of the affiliation to neutralize the negatives and build on the positives.

MAXIMIZING YOUR PR POTENTIAL by Steve Lawrence 'This industry needs all the good PR it can get,' says Steve Lawrence, insurance consultant and marketing expert. 'And in the long run, no one d...