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Branding: A Singular Identity For A Multitasking Entity

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Jack Burke 4/30/2013 12:00:00 AM

BRANDING: A SINGULAR IDENTITY FOR A MULTITASKING ENTITY by Jack Burke Mention 'branding,' and people generally think in terms of company names. Or they think of burned flesh on cat...

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Capturing The Cyber Customer

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CompleteMarkets Editor, John Graham 4/30/2013 12:00:00 AM

Align your marketing program to the needs and desires of today’s online customers.
“Control the customer and you control the sale.” This advice served generations of successful salespeople who knew that they could make any sale once they could get face-to-face with a prospect.

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Characteristics Of Strong Agency/Carrier Relationships

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CompleteMarkets Editor, John Jaques 4/30/2013 10:41:34 PM

CHARACTERISTICS OF STRONG AGENCY/CARRIER RELATIONSHIPS by John Jaques The compilation of agency/carrier relationship characteristics presented in this article is based on observatio...

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Closing The Sale In Five Easy Steps

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CompleteMarkets Editor, Jack Fries 4/30/2013 12:00:00 AM

Closing a sale getting your prospect to say “yes” can sometimes be as easy as asking for it. Once you’ve laid the groundwork by qualifying your prospect, uncovering their needs, and showing how your product or service satisfy those needs, it’s time to ask for the order. Here are five tips to make this procedure simple and successful.

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Commercial Lines Marketing Program

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Al Diamond , CompleteMarkets Editor 4/30/2013 12:00:00 AM

COMMERCIAL LINES MARKETING PROGRAM by Al Diamond This documentcovers issues as diverse as agency budgeting, how to post an effective classified advertisement, and marketing carr...

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Create A Marketing System

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CompleteMarkets Editor, Steve Anderson 6/5/2013 12:00:00 AM

CREATE A MARKETING SYSTEM by Steve Anderson Ive been thinking a lot lately about how important a successful marketing program is for an agencys long-term health. It s...

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CRM: The 80/20 Rule

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CompleteMarkets Editor, Patricia Czech 4/30/2013 12:00:00 AM

CRM: THE 80/20 RULE by Patricia Czech Have you heard about the 80/20 rule of customer relationship management (CRM)? Many vendors and consultants are using this rule as a popular sales p...

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Customer Satisfaction? Go Beyond The Expected

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CompleteMarkets Editor, Emily Huling 4/30/2013 10:36:34 PM

CUSTOMER SATISFACTION? GO BEYOND THE EXPECTED by Emily Huling Remember the best sales experience you had as a consumer? It may have been having your car serviced-that's what mine was (at...

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