'PLEASE DON'T HANG UP' Have you ever heard of a business sales letter beginning with the words, 'Please don't hang up'? Use anything to get the customer into the letter and keep him or her rea...

SEVEN TIPS FOR KILLER HEADLINES! by Patricia Berry As with good ad copy, all successful headlines use specific formulas. Patricia Berry shares seven top headline-writ...

SMART PROMOTIONAL STRATEGIES TO SUPPORT YOUR BUSINESS by Richard Barry Your firm's promotional materials and e-commerce activities serve multiple purposes. They provide y...

TEN TIPS FOR WRITING GOOD AD COPY by Patricia Berry Writing an ad? These tips and warnings from Patricia Berry will help you to get the very best response. Start by choo...

Getting your name in print in industry publications can result in credible publicity for you and your firm. Whether you’re a seasoned pro or never been published, you’ll get useful tips in this document by Henry Stimpson.

Follow these guidelines to develop a comprehensive, effective e-marketing program.
With spam at epidemic levels and phishing and virus attacks threatening the industry, e-marketers face the challenge of getting their messages through to the right audience, while following e-mail marketing best practices.
Although many of the principles that govern print and broadcast media apply to e-mail, e-marketing has its unique set of opportunities and pitfalls. Here is a list of do’s and don’ts to consider:

THE EIGHT DEADLIEST WORDS AND PHRASES IN INSURANCE by Gary Blake Many of us become so dependent on templates and fill-in-the-blank processes for communicating that we sometimes overlook the ...

THREE DEADLY MISTAKES IN OUR ADVERTISING by Andrew J. Byrne We make three deadly mistakes in insurance direct mailings: the failure to be si...

TIPS ON WRITING SALES LETTERS Sales letters have many purposes: to sell a specific product, to sell the agency image, to keep customers informed of new coverage options, to complement service f...

USE CUSTOMER-FOCUSED WORDS FOR MORE EFFECTIVE COMMUNICATION by Richard Barry With the deluge of advertising that the average consumer encounters today, its more vital than ever to make...