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Sending The Wrong Messages: 18 Ways To Brand A Business ... Badly

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JohnGraham
SENDING THE WRONG MESSAGES: 18 WAYS TO BRAND A BUSINESS ... BADLY by John Graham In the West, cattle ranchers still brand cattle. Once the brand has been burned into the ...

In the West, cattle ranchers still brand cattle. Once the brand has been burned into the hide, nothing can change it. Altering a brand is illegal and easily detected.
The branding of a business, product, or service is no different.

Set Marketing Expectations

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AlDiamond1
SET MARKETING EXPECTATIONS by Al Diamond Agents who use a professional marketing method are easily recognizable theyre the most active and successful marketers. Al ...

Smart Agencies Should Stay On Offense In A Soft Market

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CMEditor
SMART AGENCIES SHOULD STAY ON OFFENSE IN A SOFT MARKET by Bobby Reagan and Brian McNeely With no end in sight to the soft market, the question that agency leaders must ask themselves is: ...

Spending On Tomorrow Hits Today's Bottom Line

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CMEditor
SPENDING ON TOMORROW HITS TODAY'S BOTTOM LINE by Diane Herbert and Pamela Millard The term, 'revenue per employee' is a widely accepted measure of an agency's performance. It's calcula...

Substance Abuse Policy Saves Cash

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CMEditor
SUBSTANCE ABUSE POLICY SAVES CASH WORKING PARTNERS 'A couple of years ago,' Jerry Moland says, 'I had my head buried in the sand. I saw it in the news, read it in the paper, but figured it wa...

The One-Minute Marketer

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CMEditor
THE ONE-MINUTE MARKETER by Mike Manes 'I expect to pay more to get less.' You wouldnt expect to hear this from your customers that often. Yet Mike Manes manages to derive ...

The Three Biggest Secrets In Insurance

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RandySchwantz
Motivational speakers love to put the word “secret” in the title of their presentations. I’ve sat through many sessions, and I’ve always wondered what kind of “secret” you can tell on the stage of a packed auditorium?

The Value Of Making Mistakes

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CMEditor
THE VALUE OF MAKING MISTAKES by Chris Burand In the December 24, 2001 Fortune magazine, Michael Schrage ...

There's NO Such Thing as Failure!

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CMEditor
When you come right down to it, failure is a word we use to describe anything short of absolute success. Like perfection, success is unforgiving, when measured systemically. You either succeed or you don’t. For many people, there is nothing between success and failure. It’s an either/or, all-or-nothing outcome. Get an interesting and inspiring perspective on the concept of failure in this document by Mitch Axelrod.

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