THE SEVEN DEADLY SINS OF MARKETING Craig Shields, president, Direct Marketing Agency, Inc., Irvine, CA, recently identified seven categories of basic mistakes that make marketing expensive, wasteful,...

'TIS THE SEASON - FOR EPLI CLAIMS by Wayne Bernstein Today's sizable workforce means that people from all walks of life interact with one another in the course of a workday. As a resu...

TWO MAGIC QUESTIONS IN LIFE PROSPECTING by Jack Nordhaus Every great salesperson seems to have a simplistic method of selling --at least, the method seems profoundly simplistic when ana...