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Seven Steps to Qualify Your Prospect

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Few steps of forming a business relationship have more importance than qualifying the prospect's interest and commitment. It's a high-payoff and high-value use of your time, and leads to a constructive outcome for both parties in the relationship.

Should CSR's Sell?

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SHOULD CSRs SELL? by Joanna Brandi Although most customer service reps don't like to sell, they love to help and to be useful. If you ask them if they would feel good if...

Six Outrageous Marketing And Sales Ideas That Make Sense

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JohnGraham
“Outrageous” might seem like an indefensible stretch or, more likely, a deliberate attempt to attract attention. While it may be both, it’s also accurate because it expresses views that fly in the face of the traditional marketing and sales “truths” that are passed on to those who obey them, mostly without question.

Small Deposits

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SMALL DEPOSITS by Steve Anderson Connecting with people is simple, but not easy. However, connection is a necessary ingredient in both business and personal relationships. The simp...

Specialist

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SPECIALIST Dear (Customer Name), Would you expect to: Buy a Mercedes Benz from your local Chevy dealer? Eat a gourmet dinner at Wendy's or McDonald's? Shop for...

Staff Introduction

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STAFF INTRODUCTION Dear (Customer Name): When someone in your family is sick, you call your family doctor. But whom do you call when you have a Homeowners claim? Or when you have a question ...

Stewardship Reports — An Antidote To Market Insanity: Part II

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STEWARDSHIP REPORTS AN ANTIDOTE TO MARKET INSANITY: PART II by Rob Ekern In the second of his two-part series, Rob Ekern tells you how to get maximum mileage out of the Ste...

Strict Conduct Policy Results In Low Loss Ratio

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STRICT CONDUCT POLICY RESULTS IN LOW LOSS RATIO WORKING PARTNERS 'I expect all my employees-from ditch diggers to comptrollers-to conduct themselves as professionals,' says Chuck Mitchell, pre...

Successful Carrier Relationship Management

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No matter how much management, budgeting, staff training, or sales activity an agency or brokerage under...

Successful Telephone Communication Techniques: Part 1

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SUCCESSFUL TELEPHONE COMMUNICATION TECHNIQUES: PART 1 by Bruce Shaffer Do you find it hard to use the telephone to help build your business? A lot of people do. This two-part series...

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