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Bonus/Compensation Plans: Part One

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CompleteMarkets Editor, Jack Fries 4/30/2013 12:00:00 AM
BONUS/COMPENSATION PLANS: PART ONE by Jack Fries An incentive or bonus program requires many variables to be successful. Such programs too often reward work that wouldve been done...
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Cause-Related Marketing: Bolster Your Image

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CompleteMarkets Editor 4/30/2013 10:40:51 PM
CAUSE-RELATED MARKETING: BOLSTER YOUR IMAGE BOLSTER IMAGE WITH PROSPECTS AND CUSTOMERS Pepsi Cola spends millions of dollars on television advertising to burn that image into the minds of so...
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Financial Services Cross-Selling: More Relevant Than Ever

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CompleteMarkets Editor, Eric Moberg 4/30/2013 10:43:12 PM
FINANCIAL SERVICES CROSS-SELLING: MORE RELEVANT THAN EVER by Eric Moberg Tap into the goldmine of selling financial services to your P/C clients before your competitors beat you...
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Market Research 101 - Defining Your Business

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CompleteMarkets Editor, Steve Flowers 4/30/2013 12:00:00 AM
MARKET RESEARCH 101 -- DEFINING YOUR BUSINESS by Stephen Flowers Plenty of noise blurts about the value of service to an independent agency. Industry pundits keep repeating that su...
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Quality Customer Service Do We Walk The Talk — Or Just Talk?

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Al Diamond , CompleteMarkets Editor 4/30/2013 12:00:00 AM
QUALITY CUSTOMER SERVICE DO WE WALK THE TALK OR JUST TALK? by Al Diamond At least once a month we encounter an agent with the unique problem of losing more customers than theyre ...
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Super Service: A Process, Not A Project

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CompleteMarkets Editor, George Nordhaus 4/30/2013 10:43:49 PM
SUPER SERVICE: A PROCESS, NOT A PROJECT by George Nordhaus We often see 'service' as a magic word-the 'open sesame' that will somehow ensure customer retention and build bottom-line profits....
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