DON'T FAIL TO ADDRESS CUSTOMERS' WANTS AND NEEDS Your customers and prospects do not care about you and what you want or need. Does that sound harsh? It may, but it's also true! Your ...

E-MAIL MARKETING: DON'T TEST SURVEY! by Patricia Berry Because of its incredibly low cost, e-mail harbors a temptatio...

f you were managing a start-up band, would you depend solely on Lady Luck? Would you rely on Fortune dumping a great songwriter/arranger in your lap, great musicians who can actually get along, and a strong, powerful record company backing you? Would you just wait without searching for talent, obtaining signed contracts, securing studio time, or acquiring any backing? Of course not. Chris Burand wonders why so many agency principals take this approach to getting good producers.

Three in five businesses that suffer a major disaster never recover. They go out of business or are sold. Is your agency sufficiently prepared to survive a disastrous event? Jack Fries helps you to ensure that you'll remain open should the worst happen.

PRINTING COMPANY IMPLEMENTS A LOW-COST EAP WORKING PARTNERS Rapid Bind, a trade binder in Portland, Oregon that deals only with printers, is described by its owner John Goche as 'a sliver of th...

DRUG AND ALCOHOL POLICY Drug and alcohol abuse contributes to billions of dollars of lost productivity and thousands of work place injuries every year. This company takes drug and alcohol abuse as a ...

Testing your disaster plan is about the only way to ensure that the plan is complete, accurate, functional, and up to date. Testing will also...