trade publications

Articles tagged with trade publications


Consultants: A User's Guide

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JackNordhaus
CONSULTANTS: A USER'S GUIDE by Jack Nordhaus, Ph.D. Everything you always wanted to know about working with a consultant. 'All is flux, nothing stays still' Heraclitus...

Industry Image Improvement Plan

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CMEditor
INDUSTRY IMAGE IMPROVEMENT PLAN by Mary Beth Bolen How to improve the industry? One day at a time, says the National Association of Insurance Women (NAIW), Tulsa, OK. To mark NAIW Week (...

Public Relations: An Investigation

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JackBurke
PUBLIC RELATIONS: AN INVESTIGATION by Jack Burke Unfortunately, too many insurance agencies define public relations as 'sending out a story on employee promotions with photograph attached....

Public Relations: Plan And Prepare To Stay Ahead

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CMEditor
On my desk is a calendar from a wire service that distributes press releases and articles to media outlets...

Small Things That Make Customers Feel Good

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CMEditor
SMALL THINGS THAT MAKE CUSTOMERS FEEL GOOD Writing in Business Marketing, Kenneth Tupper, president, Revelle International, Miami, provides succinct tips about how to show customers you care about th...

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