FOCUS ON EMPLOYEES: THE KEY TO SUCCESS by Jack Burke Another lifetime ago, when I managed Hertz Car Sales, I made a point of hand writing little notes to our Hawaiian salesperson. Somehow, this...

FOUR DYNAMIC MARKETING TIPS by Patricia Berry Basic marketing tactics often produce the most profitable results. Patricia Berry offers four examples that have proven highly effective for any ...

GETTING PERSONAL: IVANS HEART by Jack Burke 'If you have a touch-tone phone, press 9 hellip; To file a grievance, hang up and call someone who cares.' Ever feel as though ...

PERSONAL PRESENTATION

One of the things that can irritate an already upset person is your personal presentation. If they feel that your grooming and dress are unprofessional or inappropriate, they're more likely to hassle you. Some areas of personal presentation, if not seen to, might have a negative influence on an upset person. Check to make sure that your:

Hair is clean, brushed or combed, and well kept.
Clothing is pressed, neat, clean, and in good repair.
Breath is fresh.
Hands and fingernails are clean, with no chipped polish.
Face is shaved, or mustache/beard is neatly trimmed.
Makeup is applied neatly, moderately, and appropriately.
Stockings are run-free.

HOW TO COMMUNICATE EFFECTIVELY DURING CRISES No amount of planning will prevent all emergencies, nor will it stop the media from showing up at your door when a crisis strikes. In addition to having a...

HOW TO FIND GOOD QUALIFIED PROSPECTS by Stephen Anderson One of the key ingredients for a successful marketing program ...

Over the years, I've gathered something of a reputation as being someone who can find just about anything on the Internet. Like the time I helped someone find out the inscription written by Stevie Ray Vaughn on Kenny Wayne Shepard's guitar. There's no secret to finding information on the Internet — all it takes is some basic knowledge, creativity, and a little elbow grease. This article by Bill Wilson will examine some techniques that you can use to search the Internet more effectively.

HOW TO GET MORE VISITORS TO YOUR WEB SITE by John Graham The Web is littered with thousands of dead sites abandoned by the disillusioned. Its easy to spot them they were la...

HOW TO LOSE MARKET SHARE TO THE COMPETITION by Jack Burke This is intended to be a wake-up call for some insurance companies and all independent insurance agencies. The world of business ...

HOW TO SELL WHEN THE CUSTOMER IS IN CHARGE OF THE SALE by John Graham It only takes a few words to describe the dramatic change that confronts every sale...