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The determination of adequate compensation levels for the staff is one of the most difficult issues...
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Dear (Customer Name): HOW MANY HATS DO YOU WEAR? Many apartment owners find themselves saddled with more work than they bargained for...
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Dear (Customer Name): Do you know how much all your equipment is worth? Quite a bit, right? Now, think about how many potential liability risks you...
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When you take over an account by broker of record, it's important to realize your work isn't done;...
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A soft insurance market is often used as an excuse for ignoring certain issues. Why bother figuring out whether to retain risk or transfer it to...
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Do your sales pitches still resonate with your market? The American psyche is rapidly changing-and new, evolving attitudes...
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Although golfing and selling have a lot in common, for most producers they're like night and day...
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What is the greatest risk you and your clients face? It's the failure to effectively market and sell your services. Companies...
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But, this article is about the fundamentals of marketing and communications for an insurance agency (or any consumer facing business's marketing). In my opinion, if you can stick to nurturing these fundamentals regularly, then all the advanced and future enhancements will come naturally. It doesn't matter whether the role you play in the agency is Principal, Producer, CSR, Admin or any customer facing role, in more ways than one, these fundamentals should apply to you.
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Dear (Customer Name), I would like to review four different areas of commercial insurance with you. First, you are aware of the tremendous rise in replacement...