Liquor Liability Insurance
Insurance Markets Agency, Inc. offers a focused Liquor Liability Insurance program for businesses that manufacture, sell, serve, or distribute alcoholic beverages. Built for agents and brokers placing small- to mid-sized risks, this program delivers flexible underwriting, competitive pricing, and access to non-admitted markets. Coverage is currently available in Pennsylvania (PA) and New Jersey (NJ).
Overview
As a Managing General Agency, Insurance Markets Agency, Inc. works with multiple carriers to place liquor liability exposures that need non-admitted capacity and more flexible terms. The program is intended for accounts with generally clean loss histories and predictable operations. Minimum premiums vary by class and risk characteristics.
Ideal Accounts and Appetite
We target common alcohol-exposed classes where liquor liability is a primary exposure:
- Bars and taverns — on-premises accounts with alcohol sales up to $500,000, preferably with no liquor-related losses or violations in the last five years and limited drink specials or youthful clientele.
- Restaurants — dine-in and full-service restaurants with alcohol sales up to $1,000,000, clean five-year histories, and moderate drink promotions.
- Retail stores — liquor and convenience stores or distributors with off-premises sales up to $2.5M; multi-location accounts considered with a receipts breakout; aggregate per-location endorsement included.
- Nonprofit, fraternal, and social clubs — “Club Select” product for nonprofits with alcohol sales up to $500,000, no recent violations, and limited entertainment (banquet events preferred).
- Other eligible classes — banquet halls, country clubs, BYOB restaurants, off-premises caterers, bartending services, concessionaires, vineyards, and breweries.
Coverage Highlights and Advantages
This program emphasizes practical coverages and placement speed for routine liquor liability needs:
- Non-admitted placement for flexibility on unusual underwriting features.
- Aggregate per-location endorsement available for multi-site retail exposures.
- Automatic inclusion of club members as insureds on qualifying policies.
- Responsive MGA underwriting to get quotes and bind accounts quickly.
Underwriting Notes and Minimum Premiums
Preferred submissions have no liquor-related claims or regulatory violations in the past five years. Account characteristics that improve placement include professional staff training, clear ID/age-check policies, limited happy hours or drink promotions, and stable operating hours. Minimum premiums vary by class and carrier — confirm current minimums with an Insurance Markets Agency underwriter at submission.
Territories and Availability
This Liquor Liability program is offered in Pennsylvania (PA) and New Jersey (NJ) only. We are actively seeking appointed agents and brokers with clients in these states.
Why Work With Insurance Markets Agency, Inc.?
Insurance Markets Agency brings decades of specialty insurance experience and dedicated liquor liability underwriting. Working with us gives you:
- Access to non-admitted markets when standard markets are limited.
- Flexible approaches for multi-location retail accounts and club operations.
- A responsive team experienced in placing local bars, restaurants, and social clubs.
Example accounts that often fit
You might have a neighborhood pub with $350K in annual alcohol sales, clean loss history, and limited promotions — or a mid-scale bistro with $750K in alcohol receipts and a full-service bar. Both are representative risks this program is designed to place.
For more information on our Liquor Liability Insurance or other products from Insurance Markets Agency, Inc., contact our team at 570-586-1471.
Frequently Asked Questions
What types of accounts are a good fit for this Liquor Liability program?
Small- to mid-sized bars, taverns, restaurants, retail liquor stores, and nonprofit clubs with clean loss histories and moderate alcohol sales are primary targets for this program.
Are multi-location risks eligible for coverage?
Yes. Multi-location retail accounts are considered when you provide a breakdown of alcohol receipts by location; an aggregate per-location endorsement can be included.
Is this program written on an admitted or non-admitted basis?
This program is written on a non-admitted basis to allow greater underwriting flexibility for unique or higher-limit exposures.
What states is this program available in?
Coverage is currently available in Pennsylvania (PA) and New Jersey (NJ).
Can nonprofit social clubs be covered under this program?
Yes. The Club Select product is designed for nonprofit private, fraternal, and social clubs with modest alcohol sales, no recent violations, and limited entertainment.
Need help placing an account? Connect with a market specialist.