Dear (Customer Name):
These are tough times to buy insurance. And what's worse, the insurance you can buy probably costs more. There are a number of reasons for this, including an insurance shortage, shrinking insurance availability brought about by escalating claims, inflation, and diminished capacity among insurance companies and reinsurers.
That's why it makes good sense to do business with (Your Agency Name). As one of the area's leading insurance brokers/agents, we consistently maintain strong personal relationships with domestic carriers and many international insurance markets.
And when you consider our special capabilities in the fields of risk analysis, loss control, and negotiation, it adds up to a scope of service your present agent may not be able to provide.
The result? You stand the best chance of buying the insurance your business needs - at the most advantageous cost.
We'll be calling you soon for a brief interview.
Sincerely,