SPECIALIST
Dear (Customer Name),
Would you expect to:
- Buy a Mercedes Benz from your local Chevy dealer?
- Eat a gourmet dinner at Wendy's or McDonald's?
- Shop for a swanky gift at the 99¢ Store?
Probably not!
In fact, when you stop to think about it, nine times out of ten, when you make a serious buying decision, you feel better if you deal with an 'expert' who specializes in that particular product or service -- someone who knows a lot about the kind of purchase you want to make. Someone who's also in a position to do three things:
1. Provide You with a Great Product
2. Give You Sound Advice
3. Offer You a Fair Deal to Go Along with It!
That's exactly why I'm writing you today. We truly believe that the same principles apply when you buy insurance coverage. As the owner of an electronics firm, you're in a specialty business that requires unique handling and unique coverages.
Our agency now offers a specialty program that was developed by ABC Insurance Company solely for the purpose of addressing the needs of the electronics market.
I will phone you next week in hopes of obtaining some basic information from you so that we can arrange an appropriate time to review your current program-generally three months prior to the expiration date of your existing policies.
I look forward to talking to you and thank you in advance for your valuable time.
Sincerely yours,
P.S. I am enclosing a brochure giving you the history and services of our agency.