IT DOESN'T QUITE FIT, BUT IT WILL DO.
Dear (Customer Name):
Could you market sheet metal parts that were 'pretty close' to specifications? What about plumbing fixtures or hardware parts that worked 'okay'?
Of course not - the products you manufacture must be tailored to the specifications of the particular job, or you won't be in business for long.
At (Your Agency Name), insurance works the same way. We know that to fully protect your business we can't offer you a program that's similar to a manufacturer down the street, or one that covers a competing metalworking firm across town. Your business is special, and if the insurance isn't a perfect fit, you're bound to have a loss that you're not covered for.
We're specialists in insurance for metalworkers. Why not let our experts survey your operations, review your present program, and show you what we have to offer? That way, you'll get an expert's opinion - and you won't have to worry about overlapping coverage or dangerous gaps in protection. One of our specialists will be calling you soon to set up a convenient appointment.
Sincerely,
(Your Name)