Dear (Customer Name):
You are in a difficult business. You have a staff of professionals who are responsible for many ill and injured people. These heavy responsibilities carry heavy risks.
Professional Liability insurance and Malpractice insurance are only two of the necessary coverages required to protect your staff.
Because (Your Agency Name) specializes in insuring nursing and convalescent homes, we can help advise you as to the best insurance program for your needs. We can also work with you to design a risk management program to aid in controlling your losses.
We'll call you soon to set up an appointment.
Sincerely,
(Your Name)