Do's And Dont's For Dealing With The Press

1. Appoint one person in your organization to be the media contact to answer media inquiries. All such calls should be referred to that person, preferably whoever handles public relations.

2. Return calls promptly. If you must obtain additional information, say so.

Then call back at the earliest moment.

3. Be accessible, courteous, and cooperative.

4. If a sensitive question is asked to which you would rather not respond, simply preface your answer by saying: 'I'll have to answer that off the record.' Reporters almost always honor such candor and respect you for being forthright.

5. State the facts truthfully.

1. Don't panic or hide if the subject is unpleasant.

2. Don't estimate in dollars any damage caused by a fire, explosion, or accident. That's between you and your insurance firm. Refer the caller to the person with the answers on the scene.

3. In an unpleasant situation, don't admit anything until you learn all the facts. Then state your position clearly and firmly.

4. Don't argue with the caller. You can never win. The media have the public forum and the expertise to use it. You may not.