BIRTHDAY LETTER
Dear (Customer Name),
Just a quick note to wish you a very Happy Birthday from the Personal Insurance Department of the (Your Agency Name).
More often than not, we seem to be writing you about your insurance-giving you a quote, sending you a bill, handling a claim, keeping you posted on what's covered and what's not, or making a change to your policy. And that's just fine by us ... because that's our job.
On the other hand, it's awfully nice to have an excuse to write you with one simple, non-insurance thought in mind:
HAVE A TERRIFIC BIRTHDAY AND A PROSPEROUS, HAPPY COMING YEAR!
Best Wishes,
(Your Name)