AGENCY GUARANTEES THAT WORK
According to a Roper Report survey, a money-back guarantee is a much more effective advertising approach than a celebrity endorsement. Here's the breakdown of the survey findings:
- Money-back guarantees were believed by 60% of the adults surveyed.
- Claims based on survey results were believed by 46%.
- Comparisons with competitors were believed by 38%.
- Presidents of companies were believed by 34%.
- New and improved product claims were believed by 26%.
- Celebrity endorsements were believed by only 25%!
We often hear that the insurance agent doesn't have anything that can be guaranteed. We beg to differ . . . here are a few guarantee ideas that might come in handy:
- a guarantee that you will be in touch with each customer at least four times a year with information that is not in the form of a bill
- a guarantee that you will provide pick-up and delivery service to a body shop for repairs after an automobile accident
- a guarantee that you will deliver contractors' certificates of insurance within 24 hours, or you'll pay $50
- a guarantee that if one of the insurance companies you represent does not provide 24-hour response time on a claim, then you will provide the branch manager's home phone number