Five Unique Ways To Engage Prospects With Video

Are you using video to connect with prospects, clients, referrals, and potential alliances? Did you know that a website with a video is 53 times more likely to come up on the first page of results on Google than the exact same page without video? (Forrester Research)

Here are five basic, effective ways of using video to showcase your firm’s personality:

1. Do a quick video tour of your office. Let people who haven’t been to your office see it from the exterior to interior. In less than two to three minutes, someone can see your office, meet the staff, and feel a little more comfortable with your surroundings before they visit your office. Post your video tour on your Facebook Fan Page or website. This is perfect if you’re moving into a new office space or have prospects that might be nervous coming to see you for the first time. Your quick video tour is similar to the hot new trend, a behind the scenes look at your firm. Oprah, Deadliest Catch, Chelsea Handler, Martha Stewart and even Howard Stern have behind-the-scenes videos. Why not you?
2. Record a short walk-on video introduction of your company (30 seconds or less) for your Web site home page. (See an example of a 10-second walk on video at Red Zone Marketing). This is a unique way to welcome and greet site visitors that will stand out in their minds.
3. Interview someone in your industry for five to seven minutes to give viewers some quick insights and values from you and your interviewee. Use prepared questions and answers. For instance, interview another professional who also calls on your target market, such as an estate planning attorney or economist. Become the media yourself.  Why wait for them to put you on TV? Put it up yourself!
4. Add a short video to your LinkedIn Company Page that describes a product or service you offer. What a differentiator from everyone else! To find out how, here are some quick instructions.
5. Use video (and a service such as AdvisorTLC.com) to invite people via video to your next event or seminar. If you want to get their attention, try skipping the bulk mail.