YOUR BOARD OF DIRECTORS
by Ellen Lubin-Sherman
You know what it’s like: You have to make a decision about your business, your job or family life or maybe it’s just s feedback on how you’re approaching the world. You make a mental list of the people that you can call and frankly, everyone is so busy! (I can’t figure out what we used to do with all the time that we used to have. Did everyone knit?)
Who do you call?
If you’re lucky, you have one or two people who can help you sort through the information and see the glimmer of truth you’re seeking. If you’re in the stratosphere as far as luck is concerned, you have a team of advisors, a virtual “board of directors” to offer you support, advice, strategy, connections, references and most importantly, unbridled enthusiasm for your success.
Everyone should have a board. Here’s why:
A board (your board) champions your growth and your power. With a board backing you, you can make tough decisions. You can go out on a limb. You can push through the barriers that might be impeding you. A board can steer you in the right direction when you’ve lost your road map.
When I begin working with clients, I want to know who serves on their board. If they don’t have one, we set this as a goal. As their coach, we work together to identify the individuals who will not only wave the pom-poms, but offer constructive and positive feedback. I recommend that clients fill their board with intelligent listeners who are generous with their time and their counsel.
A good board should include members with common sense. Never underestimate the joys of spending time with someone who can see the big picture instead of retreating into myopia. It’s also wise to staff your board with master strategists who know where to pull the levers and people who don’t keep score; that is, who tend to give rather than take. These nurturing souls are standouts when you’re at a crux and need immediate assistance. Also, find people who know how to laugh.
Imagine your life with a board that backs you completely because they think you’re the greatest. Imagine surrounding yourself with believers who have talents you can tap when you need them. Imagine not having to go through the tough days of work and life alone.
Ellen Lubin-Sherman, president of LAUNCH, Inc. (Short Hills, NJ), is a marketing and communication coach with 20 years experience packaging and launching new products and brands into the marketplace. You can reach her at (973) 564-6083, e-mail [email protected], or Web site: www.launchforward.com.