Twelve Good Excuses For Sending A News Release

by George Nordhaus

1) Your agency has a birthday-an anniversary of its founding.

2) Someone new is hired, or you promote someone to a new position.

3) You get an appointment with a new insurance company.

4) Someone in the office earns the CPCU, CIC, or other professional designation.

5) You welcome a second or third generation into the business.

6) Someone at the agency assumes a local leadership role, perhaps as chairperson of a charitable drive or head of a governmental committee.

7) You land a large or new Commercial account (make sure the account is agreeable to a news release).

8) You name a producer of the month. If you don't have a program like this, start one.

9) You expand your offices, relocate, undertake a historic renovation, or make environmentally positive changes in your premises.

10) You sponsor an insurance seminar.

11) You sponsor a local charity event.

12) One of your producers speaks at a state association convention or an IMMS Convention, or serves on a panel at a community organization function.