When someone tells you about a resource (person, store, vendor, service, etc.) do you “Google” them first? I know I do. When others hear about you through your clients or centers of influence, studies show that nine out of ten prospects will Google you first - to see what they can see.
Not having a Google presence might not prevent someone from meeting with you. However, having a decent presence on Google will certainly tip the scales a bit more in your favor.
At a recent boot camp, Maribeth Kuzmeski mentioned three areas you need to consider:
- Google.com/profiles. Set up a free profile for yourself. (Free is good.)
- Google.com/local/add. Create an ad for your business.
- Google.com/alerts. Set these up for yourself and your agency. Google will tell you any time you’re mentioned on the Internet. You can also follow certain clients and prospects with this tool
A Web presence will help convert your referrals into appointments and new business, No Web presence could mean no appointment.
What are you doing to build trust, strengthen loyalty, and generate referrals? I’d love to hear your ideas and your questions! [email protected].