I just conducted a special referral boot camp for a group of about 50 highly successful financial advisors. (I mean highly successful!). One of the advisors shared an approach he uses to generate a steady flow of referrals from his “A” clients.
This advisor turns his clients into Word-of-Mouth Machines by providing them with a continual flow of shirts, umbrellas, and other high quality, useful items that his clients use on a regular basis. He told the group that “a $50 shirt is a small investment to get your clients to let others know that they are using you”
I’d like to emphasize the words quality and useful. If the items you provide your clients don’t meet both criteria, you’re probably wasting your money.
This advisor has created a “culture of referrals” among his clients. They love the work he does and are happy to spread the word in a low-key, no-pressure way.
How can you apply this approach to your business? Get started today!