Here’s a niche that just about any financial professional can target - with great results.
Salespeople! What makes salespeople a good niche? They usually make good money. They usually make quick decisions. They often get substantial bonuses at the end of the year (and need your help). Many lack the attention to detail to make the right decisions (and carry them out) with regard to their finances.
If you’re doing work for small business owners, then a logical introduction is to their salespeople. Many of them are young - getting married, having children, etc. -- and need your help. Younger salespeople are often comfortable with the new social media and can become word-of-mouth machines for you.
Make the decision to make this niche a part of your marketing efforts. Start telling your clients, centers of influence, friends, etc. When you call a prospect who’s a salesperson, your opening conversation will be more effective... “George, this is Bill Cates with RCI Financial. I know you’re busy, so I’ll be brief. Scott Parker said we should talk. I specialize in helping successful salespeople like yourself maximize their investments while minimizing their tax burden. I’d like to present myself as a possible resource for you. Can we chat for a minute?”
Of course, how you describe the work you do will vary from what I’ve said. However, I think you can see the power of saying, “I specialize in...” You should use this phrase in any niche you might be pursuing.