INSURANCE
Licensed P/C agent. Benefits
Call Sonja at (856) 555-5555
(Cost $27.36 for Sunday insertion)
How attractive is this advertisement? Would you be tempted to answer this ad if you saw it in the newspaper? Perhaps if you were out of work and actively seeking a job you’d note this position and respond. But the best prospective employees are already working and feel that they’re 1) under-appreciated, 2) have no advancement opportunity, or 3) bored. They’re the people that you’d like to attract, aren’t they? Does this ad appeal to that type of employee?
Treat advertisements for employees just like you’d treat marketing for new clients because, in fact, you’re soliciting someone who’ll help you make and keep hundreds of thousands of dollars during their tenure. You’d never advertise in the newspaper for clients like this:
Insurance Available — Call Joe at (856) 555-5555
Although it tells people that you provide insurance, it does nothing but minimize cost.
Many agents spend a great deal of money and time marketing to and contacting prospects who will return $500 or $1,000/year in gross commission. If you have the wrong employees in place, it degrades your retention because your clients don’t feel that the relationship with your agency extends beyond their relationship with their producer. The agencies with the highest client retention are those with whom the clients feel close to their service and administrative staff, as well as the agency’s sales staff. A good employee will cost you tens of thousands of dollars, but will help you retain and cement relationships with clients representing hundreds of thousands of dollars of commissions.
Don’t you think that complaining about the cost of a newspaper ad is a bit unreasonable?
INSURANCE
Come Grow With Us!
Local agency in growth mode offers excellent compensation, benefits, and advancement opportunity to a licensed P/C agent who is a professional, knowledgeable, self-starter. Position manages a book of business and includes inside sales. Call Sonja at (856) 555-5555, fax resume to (856) 555-5556, or e-mail to [email protected].
(Cost $159.30 for Sunday insertion)
To which advertisement would you respond?