HARD MARKET - EMPHASIZE SERVICE
Dear (Customer Name):
As you know, insurance rates are increasing. Some coverages are hard to find. You are caught in what is known as a 'hard market,' a market cycle in which insurance rates are higher and coverage is harder to find in some areas.
As insurance companies experience increasing claims and mounting liability litigation, the cost gets passed down to you, the business owner.
(Your Agency Name) wants you to know that we will continue to serve your insurance needs, helping you find comprehensive coverage at the best available price.
If you have any questions, please call us. Meanwhile, we'll keep you informed about how changes in the marketplace affect you and your business.
Sincerely,