Dear (Customer Name):
Do you know how much all your equipment is worth? Quite a bit, right? Now, think about how many potential liability risks you have in your business. Quite a few, aren't there?
(Your Agency Name) knows that your business keeps a lot of equipment on the premises and that your liability risks are higher than many other businesses. We know because we've been insuring equipment rental dealers for ( ) years.
Because your risks are higher, you need a more thorough, specialized insurance plan. We can provide you with such a plan, as well as design a risk management program for you to help reduce losses.
You make sure the equipment you offer is in top shape. We make sure your insurance program is the best available and suited specifically to your business.
We'll call you to set up an appointment. Or call us today for more information. We'll be glad to help.
Sincerely,
(Your Name)