Dear (Customer Name):
How many plumbing, heating, and air conditioning contractors have the knowledge to also be insurance agents? Probably very few - if any. You don't really need to know what an insurance agent does every day in order to do your job properly. But at (Your Agency Name), we believe our agents need to know about your industry if they are to do a good job.
This means that we know in advance your special risks and can help you plan a loss control program. We have been insuring plumbing, heating, and air conditioning contractors for ( ) years, so we can bring our knowledge to work for you.
For instance, we know you have an extensive hazard in faulty workmanship or products. One relatively small problem could cause extensive damage. We can help you not only insure this risk, but create a risk management program that helps you reduce the chances of such problems occurring.
Let us put our experience to work for you. We'll be calling you soon to set up an appointment.
Sincerely,
(Your Name)