acquisition costs

Articles tagged with acquisition costs


Cross-Selling: What Went Wrong?

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JackBurke
CROSS-SELLING: WHAT WENT WRONG? by Jack Burke Why don't agencies invest more energy in cross marketing additional policies to existing customers? ...

Customer Loyalty And Retention Primer

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LynnThomas
CUSTOMER LOYALTY AND RETENTION PRIMER by Lynn Thomas In todays highly competitive marketplace, customer retention is a critical success factor. IIAAs Best Practices lists i...

How Much Should You Pay Your Producers?: Part Ii

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CMEditor
HOW MUCH SHOULD YOU PAY YOUR PRODUCERS?: PART II by the IIABA Virtual Faculty Whats the average renewal commission that an owner should give his producers? Is there a differenc...

Love Them Or Lose Them: Customer Retention In Action!

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LynnThomas
LOVE THEM OR LOSE THEM: CUSTOMER RETENTION IN ACTION! by Lynn Thomas Here's the bottom line for retaining customers: You have just one choice -- Love your customers or lose them. Peri...

Producer Equity Positions

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AlDiamond1
PRODUCER EQUITY POSITIONS by Al Diamond Never offer equity in a producer's created book of business. Well, 'never' may be too absolute. Let me put it this way. Never offer equity only ...

Producer Equity: Good Idea Or Bad?

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AlDiamond1
PRODUCER EQUITY: GOOD IDEA OR BAD? by Al Diamond Never offer equity only in a producers book of business if the goal is to reward a producer for success or to cement the re...

Referrals: The Secret To Consistently High Profits And Retention Rates

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LynnThomas
REFERRALS: THE SECRET TO CONSISTENTLY HIGH PROFITS AND RETENTION RATES by Lynn Thomas, JD Frankly, Im puzzled. Recently, I spoke at a conference where members who have known each o...

Selling The Charitable Policy

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CMEditor
SELLING THE CHARITABLE POLICY Want an easy, effective way to enable people to do what they want to do-help their favorite charities and the community? Agents also help themselves and the agency. Like...

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