E-MAIL NEWSLETTERS by Patricia Czech How to get the most out of this high-tech customer communications tool. Yes, you can send out an e-mail advertisement, but why do so when...

SOCIAL MEDIA-IT AIN'T GOIN' AWAY by Tom Wetzel Social media. For many insurance companies and producers, the term conjures confusion and skepticism. For a smaller but growing group, social m...

TELEPHONE TECHNIQUES by Mary Beth Bolen A business telephone is like a window: The telephone allows a person to 'see' into your company without ever walking through its doors. Moreover, you ha...

You are not in control.
Your employees are volunteers.
There's no such thing as a long-term carrier relationship....

Do you think reporters are human sharks who want to misquote, distort, and sensationalize? When you hear the word 'reporter,' does your instinct tell you to utter 'no comment'? Or instruct your secretary to tell the reporter you won't be in your office for, say, the next 11 years?