competitors

Articles tagged with competitors


Find Your 'Soft Underbelly'

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CMEditor
How do you know what to change to make your agency run better? You're proud of your accomplishments, but can't seem to make the progress you desire year-by-year. In this document, Al Diamond recommends that during your planning process, instead of focusing outwardly on your competitors, the industry, or the economy, try focusing inwardly instead.

Five Steps To Market Research

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FIVE STEPS TO MARKET RESEARCH by Patricia Berry Patricia Berry offers five market research tactics that can help ...

Friendly Competition

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DonPhin
FRIENDLY COMPETITION by Don Phin In his book No Contest: The Case Against Competition, Alfie Kohn stresses that competition in an organization can become destructive unless it results in ...

Getting A Handle On Your Agency's Life Potential

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GETTING A HANDLE ON YOUR AGENCY'S LIFE POTENTIAL One reason agencies shrug off their Life potentials is they have no idea how big that potential may be. In each agency, of course, the precise figure...

How Good Is Your Competition?

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HOW GOOD IS YOUR COMPETITION? A Competitive Position Analysis Agencies can benefit from comparing themselves to their closest competitors: other independent agents, direct writers, even b...

Identifying Annuity Prospects

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Annuities are presently the source of nearly half of Life companies' premium income. A couple of decades or so ago, the figure was just 11%, according to a recent Life Insurance Management Research Association (LIMRA) study.

INSURANCE COMPANIES: WILL THE REAL COMPETITORS PLEASE STAND UP? by Chris Burand Chris Burand tells why companies need to know their competition inside and outside their agency plant...

Make Sops Sop

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DonPhin
Over the years, we’ve stressed the benefits of having standard operating procedures (SOPs) for everything that a business does. As a reminder, here are nine reasons why SOPS make sense.

Marketing Activity Routines

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CMEditor
This provides an outline of a client contact program for Marketing Representatives.

Seven Musts For Insurance Agencies To Survive And Thrive

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SEVEN MUSTS FOR INSURANCE AGENCIES TO SURVIVE AND THRIVE by Bobby Reagan Some independent agents wonder, 'What will it take to be around for another 100 years?' This seems a litt...

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