SEVEN STEPS FOR RELEASING HIGH-VALUE CONTENT THROUGH SOCIAL MEDIA by Maribeth Kusmeski Valuable content is the key to get and keep people interested in your social media sites. You can pu...

RENTAL INCOME Dear (Customer Name): You'll collect your rents as usual this month, right? Maybe not, if you've had a loss by fire or other disaster. Your tenants may have nothing left to rent! If...

SALES PREVENTION: AN ALL-TOO-COMMON MALADY by Jack Burke Not a single owner, executive, or manager of a brokerage or agency is likely to confess committing sales and marketing sabotage ...

The following are several telephone scripts* to use for sales-related duties such as x-dating, lead-generation, and qualification.

Situation: Our agency has several thousand personal lines insureds, and we have written mortgage reduction life insurance-reducing term-on many. But we're not writing much of anything else in personal lines Life or Health, partly because our life producer is uncomfortable with that market.
I know there's more to life than reducing term, but what can I as agency president-not a Life expert at all-do about developing more business from that potential? (Our commercial accounts are handled well by other life producers.)

SERVICE EXCELLENCE: ANTICIPATING NEEDS by Mary Beth Bolen Making a movie requires several types of people-directors, producers, actors, and crew members-who have specific roles to play in expedi...

SET MARKETING EXPECTATIONS by Al Diamond Agents who use a professional marketing method are easily recognizable theyre the most active and successful marketers. Al ...

SETTING APPOINTMENTS WITH QUALIFIED PROSPECTS TELEMARKETING SCRIPT Producer: Hello (PROSPECT NAME), my name is (NAME). I am with (ABC AGENCY) insurance. Several months ago we spoke brief...

SIX WAYS TO TAP INTO THE LIFETIME VALUE OF YOUR CLIENTS by Bill Cates Let me begin with a reminder: The lifetime value of your clients isn't just the business they can do with you over a...

SLOW DOWN ENJOY LIFE TODAY! by Grace Bauer Were all going so fast these days that sometimes its scary. Where did the time go? How did we get into the situ...