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Find Out Why Your Customers Leave

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FIND OUT WHY YOUR CUSTOMERS LEAVE by Jack Fries It costs about five times more to obtain a new customer than to retain an existing one. Though companies spend thousands of dollars to cr...

Five Keys To Achieving Your Goals

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FIVE KEYS TO ACHIEVING YOUR GOALS by Pamela Millard Plenty of things can distract you from your goals. Its all about making sure your goals meet a few critical criteria: Engagement...

George, The Eternal Optimist

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GEORGE, THE ETERNAL OPTIMIST by Chris Burand This object lesson shows how NOT to grow your agency. A few years ago, an agency principal let...

Give A ‘Thank You' Gift

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GIVE A lsquo;THANK YOU' GIFT by Bill Cates Giving a Thank You gift is a simple strategy that will have people saying good things about you and generating ong...

Governmental Institutions - The Lawsuit Trend

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Dear (Customer Name): Have you noticed this disturbing trend? The number of lawsuits filed is increasing and the amount of the awards being offered is...

Health Insurance

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HEALTH INSURANCE Dear (Customer Name), ISN'T IT TIME TO REVIEW YOUR HEALTH PROGRAM? We have a responsibility to keep our policyholders informed about the many ways in which we can serve ...

How Do You Evaluate Your Book Of Life/Health Business?

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How you value your L/H book of will impact perpetuation, profits, and cross-selling opportunities.

How Important Is 'Paying For It Easier'?

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Over the years, there have been a host of surveys taken on consumer opinions about Personal Lines insurance. The major question is...

How Not To Take No For An Answer

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HOW NOT TO TAKE NO FOR AN ANSWER How should telemarketers handle objections when trying to set up appointments? Try these answers: EXAMPLES OF OBJECTIONS AND SUGGESTED ANSWERS: ...

How To Buy, Sell, Merge Or Perpetuate An Agency – Part V

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HOW TO BUY, SELL, MERGE OR PERPETUATE AN AGENCY - PART V A Comprehensive Look at the Best Ways to Handle the Biggest Events in the Life of Your Agency by Larry Morrison and Gary...

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